With ISO22323-1/PAS68/IWA14 tested solutions from PSSA-associated companies and accredited assessments from recognised Security Professionals we successfully protect people

Thanks to our strategic partnerships with multiple leading manufacturers, we provide venues, event organisers and those responsible for the public realm with a wide variety of permanent, semi-permanent and temporary HVM solutions and perimeter protection. Our holistic approach includes assessing the threats, vulnerabilities and risk of every location, and production of a vehicle dynamic assessment, along with an operational requirement document. We then recommend the right product or combination of products, provide as-installed drawings, supply, install and deploy the solution, service and maintain it, and de-rig it when it is no longer required. That’s why the events industry and local authorities trust us to keep people safer.

Meet the Crowdguard Team

Deborah Ainscough

Co-Founder and Operations Director

Deborah is the founder and operations director of Crowdguard, with responsibility for guiding the strategy and ethos of both the UK and US businesses. A client-centred business leader passionate about delivering consistently high standards of customer service and professionalism, Deborah is responsible for overseeing day-to-day operations at Crowdguard and ensuring we always provide the right solution, aligned to risk, requirement and budget.

Deborah is also instrumental in forming partnerships with supply chain partners and ensuring Crowdguard can offer the right combination of safety and security solutions to deliver a market-leading service and tailored response to customers’ needs. Her focus on quality assurance has led to the development of Crowdguard’s unparalleled quality processes, ensuring the compliance and integrity of every installation and the provision of accurate paperwork to evidence due diligence. She also ensures that all installation operatives are fully trained and that all HVM and perimeter protection equipment is serviced and maintained.

Alongside her strategic and operational responsibilities, Deborah also drives marketing activity for Crowdguard and is actively involved in business development and customer engagement.

Iain Moran

Managing Director

With a career spanning 20 years in the event safety management and perimeter protection sector, Iain is a highly knowledgeable and commercially astute team player.

Starting off in the industry as an installation technician for ATG, an important supply chain partner for Crowdguard, Iain eventually progressed to ATG’s sales and marketing director. His understanding of the event safety and anti-terror security market around the world and his strategic vision for growth make him the perfect fit for Crowdguard’s capabilities as a turnkey specification, supply and installation partner.

Iain’s focus on a day-to-day basis is to provide expert guidance to event organisers, commercial clients and those responsible for the public realm, from risk assessment and specification, through to deployment.

Insightful and client focused, Iain excels at translating project specifics into deliverables and is passionate about keeping people safe

Russ Phillips

Counter Terrorism & Risk Director

With more than 18 years’ counter-terrorism and risk mitigation experience, Russ works with our clients to help them understand their risk factors and advise them on appropriate and proportionate risk mitigation measures.

A member of the Security Institute, Russ has a Level 6 qualification in event counter-terrorism risk management from the University of Cumbria, along with a Level 4 in security coordination and integrated risk management. He has completed National Protective Security Authority (NPSA) courses in hostile mitigation and vehicle dynamics assessment. He is also the author of the counter-terrorism chapter in the Purple Guide; an international handbook that is widely respected as a best practice guide for event best practice around the world.

During a 30-year career in the police, Russ was instrumental in managing the National Barrier Asset at Sussex Police; a specialist unit advising on hostile vehicle mitigation and event security and deploying HVM and perimeter protection at events of local, national, and international importance. He spent the last five years of his policing career at the National Counter Terrorism Police HQ (NCTPHQ) as part of the National Vehicle Threat Mitigation Unit. His experience of risk assessment, risk mitigation strategy and HVM deployment encompasses major events including Operation Lyceum – the Wedding of the Duke and Duchess of Sussex, Operation London Bridge – the death of Her Majesty the Queen, G7 and COP26, along with sporting events such as the Wimbledon Championships, the Champions’ League final in Cardiff, and the FIFA Euros 2021.

Andy Ferris

Installation Supervisor 

Responsible for overseeing deployment of all Crowdguard’s HVM, barriers, fencing and hoarding systems, along with our installation teams, Andy has a varied role that underpins the company’s reliability, service delivery and quality assurance.

Andy attends site visits to discuss customers’ safety and security requirements on site and understand the locations for the installation. His remit also involves drawing up the kit list for each project and developing the RAMS for the installation. He is responsible for arranging transport to site, ensuring that we have the right trained and experience teams and well-maintained kit in the right place, at the right time.

For each installation, Andy manages the team and makes sure the installation is completed to specification and to Crowdguard’s strict quality standards and PSSA guidelines. He is also responsible for managing the de-rig process and ensuring every site is left neat and tidy.

Andy’s role includes cleaning, maintaining and repairing all equipment and checking that every asset is in good order before it leaves for deployment and when it returns to the Crowdguard yard.


Steve Moody

Project sales manager

Steve brings over 20 years of expertise in the construction and security industries to Crowdguard. His illustrious career includes pivotal roles in project management, business development, and sales management. Steve has been instrumental in driving growth and uncovering new business opportunities at renowned companies such as Security Solutions Ltd, RWS Ltd, Betafence Perimeter Systems Ltd (Hesco), APT Security Systems, and ATG Access.

Steve excels in managing complex projects, ensuring they are delivered on time and within budget. His meticulous attention to detail and ability to coordinate with various stakeholders have led to the successful completion of numerous high-profile projects. With extensive experience in Hostile Vehicle Mitigation (HVM) and physical security, Steve is adept at integrating a wide range of HVM products, including bollards, gates, and blockers, into cohesive security plans.

A key strength of Steve’s is building and maintaining strong client relationships, understanding their needs, and providing tailored security solutions. His client-centric approach ensures high levels of customer satisfaction and repeat business. Throughout his career, Steve has demonstrated a keen ability to identify new market opportunities, develop strategic business plans, and implement effective sales strategies that drive revenue growth.

As Project Sales Manager at Crowdguard, Steve focuses on generating and developing new business across our rental, semi-permanent, and permanent revenue streams. He manages client relationships and oversees the technical and logistical aspects of project delivery. This role offers a fantastic opportunity for Steve to work across the entire business, from lead generation to project delivery, ensuring our clients receive the best possible security solutions.

Steve’s wealth of experience and commitment to excellence make him a valuable asset to the Crowdguard team. We are excited to see the innovative strategies and projects he will bring to life in his role.