Ensuring Crowd Safety for Christmas Markets and Events
Christmas is just around the corner.
As the summer draws to a close, the team at Crowdguard is already setting its sights on the Christmas markets and festive events that define the holiday season. We are diligently collaborating with clients to devise comprehensive crowd safety management strategies for a variety of seasonal events—from bustling Christmas markets to vibrant New Year’s celebrations.
Crowd Safety Management for the Festive Season
The influx of inquiries regarding crowd safety management for the festive season has already begun, a testament to our proven success in deploying the most effective safety solutions from our extensive selection of temporary and semi-permanent Hostile Vehicle Mitigation (HVM) and perimeter protection systems. During this busy period, we partner with local authorities and event organizers nationwide to deliver installations that safeguard against vehicle threats at Christmas markets and other festive gatherings. Our turnkey service ensures that we specify the most suitable and proportionate solutions, meticulously tailored to each unique situation, taking into account the assessed risks as well as the operational and commercial needs of our clients and their event locations.
We deployed The Claw for Edinburgh’s Christmas events with customised branding to fit the festive mood.
A notable highlight of last year’s festive season was our collaboration with Edinburgh City Council, where we managed the security and crowd safety across multiple locations during their December events. This extensive project featured the integration of ATG Surface Guard, ARX Stopper!™, and The Claw systems, all complemented by seasonal branding that seamlessly blended with the city’s festive marketing. The result was a visually appealing, non-intrusive crowd safety management plan that met all Hostile Vehicle Mitigation (HVM) requirements.
Our services also extended to securing the city’s Hogmanay celebrations, where branded ATG Surface Guard systems and the RB50 rapid deployment HVM system were deployed to protect against vehicle threats as part of the road closure strategy for Princes Street’s New Year’s Eve events. All safety equipment was efficiently removed in the early hours of New Year’s Day, allowing normal traffic to resume.
Claire Miller, Edinburgh Council Senior Public Safety Officer said:
“Crowdguard was able to advise us on which HVM system to deploy where, accommodate our requirements to customise the installation with festive messaging, and, essentially, meet the need for prompt installation and de-rigging, concurrently in multiple locations. The whole thing ran very smoothly, visitors were reassured that their safety was being taken seriously, and we were able to extend a warm Edinburgh welcome to all!”
ATG Surface Guard was deployed at Edinburgh’s Hogmanay celebrations
Christmas Markets Across the Country
Custom branding on the ARX Stopper HVM solution deployed at Stratford-upon-Avon Christmas market
In numerous other locations, ranging from major cities like Birmingham, Manchester, and Newcastle, to charming market towns such as Stratford-upon-Avon and London locales like Battersea, we provided tailored HVM and perimeter protection for a wide array of Christmas markets. Each installation was customized to meet the specific crowd safety needs of the event. For instance, in Worcester, the ATG Surface Guard system was customized to promote a local jeweller, resulting in an 18% increase in sales during the Christmas market period—demonstrating the additional value that effective crowd safety management can deliver.
For the Stratford-upon-Avon Victorian Christmas market, we used customised festive branding on the ARX Stopper and ATG Surface Guard HVM deployments around the city centre, so that our kit would appear less obtrusive, as well as compliment the seasonal mood.
Plan Ahead for the Festive Season
This year has been exceptionally busy for Crowdguard, with a packed schedule of sports and events throughout the spring and summer. However, it is never too early to begin planning for the festive season and Christmas markets—especially when the safety of your attendees is paramount. We encourage you to reach out now to discuss your crowd safety management needs for the upcoming seasonal events. Let us help you ensure a secure and joyful festive season for all.
If you’re planning an event (small or large-scale), get in touch with the Crowdguard team to discuss your requirements. They can give you the best possible advice and provide a turnkey service to help you plan and implement strategies to keep people safe and protect crowded places with market-leading solutions installed by experts, designed to help you mitigate risk.
Tel: 0161 507 3434
Email: info@crowdguard.co.uk
