Keeping Matchday Crowds Safe.

How Crowdguard supports football and rugby clubs across the UK and NI

At Crowdguard, we believe that protecting matchday crowds is about far more than simply putting barriers in place — it’s about people, partnerships, and proportionate solutions that really work. As Platinum Sponsors of the Football Safety Officers Association (FSOA) and Sponsors of the Rugby Union Security Association (RUSA), we are proud to play a vital role in helping clubs and stadia protect matchday crowds, players, and staff through trusted Hostile Vehicle Mitigation (HVM) solutions.

Working with football and rugby clubs: Trusted partnerships, not just suppliers

From Premier League stadiums to local rugby grounds, every venue faces unique challenges when it comes to crowd safety and hostile vehicle risk. At Crowdguard, we don’t take a one-size-fits-all approach. Instead, we partner with clubs and their safety teams, offering tailored advice, flexible solutions, and hands on support every step of the way. Whether it’s managing phased ingress and egress, working within tight budgets, or coordinating with local traffic management companies, we’re here to make HVM simple, effective, and affordable.

matchday crowds at Murrayfield
Matchday crowds at Murrayfield being protected from a hostile vehicle incursion by ATG Surface Guard temporary HVM solution

Our process: Plan, Provide, Protect — The right solution for every club

Our robust HVM risk assessment process ensures that your club is fully informed and protected. Starting with a Threat, Vulnerability and Risk Assessment (TVRA) and Vehicle Dynamics Assessment (VDA) (where appropriate), we deliver a clear picture of any vulnerabilities and practical, proportionate recommendations.

We don’t just recommend a product, we design a HVM plan and solution that works operationally, financially, and logistically for your specific stadium and event. Importantly, we take the time to explain any residual risks, so clubs can make informed decisions without over spending.

ARX Stopper Highway Care RB50 HVM solutions protecting matchday crowds at Leeds FC Elland Road stadium
Highway Care RB50 and ARX Stopper temporary HVM solutions at Leeds United’s Elland Road stadium

Independent advice and access to the best HVM solutions on the market

Because Crowdguard doesn’t manufacture equipment, we stay fully independent, giving honest, trustworthy advice on the right solution for your event. We hold the largest suite of temporary HVM solutions in the UK, including trusted products like:

There is no one size fits all, and we take pride in offering the right kit for the right job, whether it’s a permanent or semi permanent perimeter solution, or temporary protection for zone ex or a high-profile match or concert.

Unafor Core HVM system protecting matchday crowds at Stockport County FC
Unafor Core semi-permanent HVM solution installed at Stockport County FC

Flexible, affordable, and proportionate HVM solutions: Putting clubs in control

We know that budgets and operational needs vary, which is why we offer:

Free advice and site assessments

Trial deployments of HVM solutions

Collaboration with your existing traffic management partners — no unnecessary duplication of cost or effort

Flexible purchase and long-term rental options or season contracts— so you’re always protected, on terms that work for you.

Our approach means clubs stay in control, with solutions that are proportionate to the threat, operationally practical, and aligned with budget realities.

Doing the right thing: Why clubs choose Crowdguard

At Crowdguard, we genuinely care about doing the right thing. Clubs trust us not just because of our expertise, but because we’re honest, friendly, and here to help, not to upsell. We understand the pressures on safety teams and work alongside you as a partner, providing clear advice, practical solutions, and ongoing support, so you’re never left managing risk alone.

Let’s talk about keeping your matchday crowds safe

➡️ Get in touch to arrange a free consultation and see how Crowdguard can be your trusted HVM partner.

Because when it comes to keeping matchday crowds safe, we’re all on the same team.

🔗 www.crowdguard.co.uk | info@crowdguard.co.uk

Insights

More Related Articles

A Proportionate Approach to HVM

Protection in Partnership: Delivering Proportionate HVM at The Queen’s Club Championships

Is Hiring Barriers the Same as Delivering Hostile Vehicle Mitigation?